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One of the most common things our customers say to us is, “We love your logo, it’s really cute – why did you choose that?”. This is story behind our famous Hipposerve Logo and the Hipposerve Brand.
One of the most common things our customers say to us is, “We love your logo — it’s really cute. Why did you choose that?”
Like many company logos, there’s a simple story behind it. But for me, it’s also a personal one — a snapshot of a moment in time.
When I was forming the company, one of the hardest parts was coming up with a name. I wanted something that reflected the way I wanted to work: friendly, human, and reassuring. Something non-technical. Something that might make people smile.
I explored all sorts of ideas and even looked into professional design agencies. But the costs felt overwhelming at that stage. I knew what I wanted the brand to feel like — I just didn’t know how to get there.
Then came a family trip to the zoo.
My daughter was 15 at the time and absolutely loved hippos. We stood watching them glide through the water — huge, gentle, slightly ridiculous creatures that somehow look both powerful and calm.
Out of nowhere, she said, “Your business should be about hippos.”
I asked why. She didn’t hesitate.
“Because they’re cool.”
That was it. No branding theory. No marketing jargon. Just a simple, confident truth.
Later that day, we talked about it again. I explained the feeling I wanted the company to give people — approachable, dependable, quietly capable.
She’s always been talented at art. Genuinely talented. But up until that point, she’d worked almost entirely with pencils and paint.
Still, she sat down at the computer and opened a design program she’d never used before. No training. No tutorials. Just curiosity and determination.
A couple of hours later, she came back.
She handed me the Hipposerve logo. Fully formed. Clean. Balanced. Delivered in perfect SVG format.
I was stunned.
I loved it instantly. And honestly, you don’t argue with your daughter when she’s that certain.
So Hipposerve was born. And yes — I still think it’s cool.
She was paid for her work, of course. And I promised her something else too: every time a customer says they love the logo, she gets a little share of that moment.
Looking back, I can’t imagine the company being called anything else. The logo carries a piece of family, a moment of creativity, and a time when everything still felt possible.
More than anything, it reflects the personal service we offer our customers — real people, real conversations, and care that goes beyond contracts.
Some stories stay with you. This one lives in our logo.
The articles you’ll find here are part of Hipposerve’s growing archive, and some go back a little way. That means you may occasionally spot references to products we no longer offer, pricing that has since changed, or technologies and advice that reflected best practice at the time of writing but may not fully align with current thinking. We always aim to keep things accurate, but the web moves fast.
For the latest information on our services, features, pricing, and offers, please check the main pages of our website. And just to keep things clear — we’re unable to honour any prices or promotions mentioned in older blog posts. Thanks for reading, and happy browsing!
