Put your domains to work and quietly win back traffic you didn’t know you were losing
Buying extra domain names is usually a sensible move. Most people do it instinctively. They grab the .com as well as the .co.uk, maybe a .net for safety, or a newer extension that feels right for the brand. Then life happens, the website launches, and those extra domains… just sit there. Parked. Idle. Doing precisely nothing.
That’s a shame, because every one of those domains is a potential front door.
People don’t all type the same thing. Some will naturally try the .com. Others will guess the shorter version. Someone might remember your name but not the extension and take a punt. If that door leads to a parking page, you’ve lost them. Not because they weren’t interested, but because the path simply stopped.
One website. Many doors. All leading to the same place.
The simplest and most effective thing you can do is forward every additional domain you own to your main website.
So if your primary site lives on yourbusiness.co.uk, there’s no reason yourbusiness.com or yourbusiness.net shouldn’t gently and invisibly guide visitors straight there. The same applies if your main site is a .com and you own the .co.uk. To the visitor, it feels seamless. To you, it means fewer lost opportunities.
This becomes even more powerful when you bring brand-specific domains into the mix. A coffee shop might own yourbrand.coffee. A consultancy might have yourbrand.consulting. These don’t need their own websites. They just need to point confidently at the one you already have.
Done properly, this has some very real advantages:
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visitors always arrive at the correct site
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there’s no confusion about which domain is “official”
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search engines see a single, clear destination
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you don’t have to maintain multiple websites
It’s tidy, professional, and quietly effective.
It’s not just about websites. Email gets lost too.
Domains don’t just affect where people land on the web. They affect where email goes, and this is where things often slip through the cracks.
Maybe you’ve rebranded and moved from one domain to another. Maybe you own both .co.uk and .com and customers guess the wrong one. Maybe an old address is still floating around on someone’s contact list. Without forwarding, those emails simply vanish.
With email forwarding in place, they don’t.
Messages sent to your old or alternative domains can be automatically delivered to your main inbox, so you never even know they took the scenic route. It’s particularly useful during domain changes, rebrands, or for catching the inevitable typos that happen in the real world.
“So what does this cost?”
In most cases, surprisingly little. Often nothing at all.
Forwarding doesn’t require hosting accounts, storage, or complicated infrastructure. It just needs to be reliable and set up correctly. That’s exactly why we created Hipposerve® ezForward.
Why ezForward exists (and why it’s called that)
Forwarding shouldn’t feel like poking around a live electrical cabinet while reading DNS tutorials written in another language. We built ezForward to remove that friction completely.
Instead of throwing acronyms and record types at you, our wizard walks you through the setup in plain English, asks what you want to achieve, and then handles the DNS configuration for you. Website forwarding, email forwarding, and a free SSL certificate are all included, so even redirected traffic arrives securely without browser warnings.
It’s called ezForward because that’s exactly what it is. We have even created our own special guide to take you through the process here.
If your domain is registered with us, the service is completely free. No upsell. No hidden extras. Just something useful that should have existed all along.
A quick, honest note about email forwarding
Email forwarding is extremely useful, but it’s worth understanding what it’s best suited for. It works brilliantly for receiving messages and catching missed emails, but it isn’t a replacement for a full mailbox if you’re sending large volumes or managing multiple users.
A few things to keep in mind:
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replies should normally come from your main mailbox
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spam filtering happens at the destination inbox
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high-volume or team mailboxes are better hosted properly
If forwarding isn’t the right fit, we’ll always say so.
The bottom line
If you own multiple domains and they’re sitting on parking pages, they’re not protecting your brand. They’re just waiting.
- Forward them.
- Catch the traffic.
- Catch the emails.
- Let every door lead somewhere useful.
It’s a small change that quietly makes your online presence work harder, without adding complexity. Exactly how it should be.
Learn More About ezForward here.
