Common Use Cases for Hipposerve ezForward™
Hipposerve ezForward™ is designed to solve simple, everyday problems without unnecessary complexity. Below are some of the most common and effective ways our customers use ezForward™ to make better use of their domain names.
1. Redirecting an unused domain to an existing website
If you own multiple domain names but only run one website, ezForward™ allows you to redirect traffic from unused domains to your main site.
Example:mybusiness.net → mybusiness.co.uk
This ensures visitors always reach the correct website, even if they type the “wrong” version of your domain.
2. Protecting your brand or name
Many customers register alternative spellings, common misspellings, or different domain extensions to protect their brand.
Rather than leaving these domains inactive, ezForward™ ensures they all lead to the correct destination automatically.
Example:my-brand.co.ukmybrand.co.ukmybrand.com
→ all forward to the same website
3. Forwarding email to a personal inbox
If you want a professional-looking email address without running a full mailbox, ezForward™ can forward email sent to your domain to an existing email account.
Example:info@mydomain.co.uk → myname@gmail.com
This is ideal for light use, contact forms, or receiving occasional enquiries.
4. Temporary forwarding during a website rebuild or rebrand
ezForward™ is often used during transitions such as:
- Website rebuilds
- Domain name changes
- Company rebrands
- Platform migrations
You can forward the old domain to the new site instantly, ensuring no visitors are lost during the changeover.
5. Forwarding a campaign or event domain
For short-term campaigns, events, or promotions, ezForward™ allows you to register a dedicated domain and point it to an existing landing page.
Example:summer-sale-2025.co.uk → mybusiness.co.uk/summer-sale
Once the campaign ends, the forwarding can be removed or updated just as easily.
6. Personal domains for simple contact use
Individuals often use ezForward™ for personal domains, such as forwarding:
- A personal website domain to a social profile or portfolio
- Email sent to
hello@yourname.co.ukto a personal inbox
This provides a polished online presence with minimal setup.
When ezForward™ is not the right solution
While ezForward™ is flexible, it is not suitable for every scenario.
- Do not use website forwarding if the domain is already hosting an active website
- Do not use email forwarding if the domain is already connected to another email service (including Hippo Mail)
- Do not rely on email forwarding for business-critical or high-volume email communication
In these cases, dedicated hosting or mailboxes are the correct solution.
In summary
Hipposerve ezForward™ is best used when you want:
- A quick, free way to make unused domains useful
- Simple website redirection without hosting
- Light email forwarding without managing mailboxes
- A solution that “just works” with minimal configuration
If your needs grow, Hipposerve offers scalable hosting and email solutions that integrate seamlessly when you’re ready.
