Boost your online presence.
Elevate your SEO game with XOVI NOW. Unearth, store, and organize lucrative keywords effortlessly. Monitor your critical rankings, along with rivals, seamlessly.
Meet XOVI NOW Advisor: Your Dedicated Support Partner! Our solution thoroughly assesses your site and provides tailored tasks with easy-to-follow instructions. Improve your website with confidence, regardless of your skill level.
Stay ahead of the competition by monitoring your website's performance with XOVI NOW's Rank Tracker tool. Effortlessly keep tabs on your rankings and benchmark them against competitors. Gain valuable insights to refine your strategies and boost your online visibility.
Thoroughly assess your website's technical foundation with XOVI NOW. Benefit from automated weekly site audits, prioritize outcomes, track enhancements, and receive actionable advisor tasks from translated results.
Boost your rankings with data-driven content optimization. Analyze the top 10 results from Amazon™ and Google™, improve your content quality step by step, and adjust keywords as directed.
Analyze competitors, gauge performance, and enhance your SEO efforts. Unearth shared rankings, pinpoint niche leaders, compare keyword placements, and track competition's vital keyword rankings and visibility scores.
Got a Question
SEO stands for Search Engine Optimization. It's a crucial online marketing strategy aimed at bringing potential customers to your website. The goal is to get top positions for selected keywords on search engines. This is done by improving your website's technical setup, content, and getting backlinks from other sites.
SEO is divided into three main categories:
SEO specialists work to meet the ranking factors used by search engines to determine where your website appears in search results.
Every day, millions of people use search engines to find information or services, such as recipes, guides, products, flights, navigation, tickets, entertainment, and more. Most people rely on search engines to answer their questions and solve their problems.
A study shows that 68% of web traffic comes from search engines, with 53% of this traffic coming from organic search results (not ads). This means organic search (SEO) and paid search (ads) make up most of the web's traffic.
Search engines also influence our offline decisions. We use Google and Apple Maps to find places and nearby services like hairdressers, supermarkets, restaurants, and doctors. We choose destinations based on online reviews and use search engine-based services to guide us there by car, public transportation, or on foot.
Now, imagine if your business, products, and services are not listed in search results. If people can't find you online, they can't buy your products or visit your physical location. Instead, they will likely choose your competition.
With SEO, users can find your business, products, and services online—and buy them. This means people can find you both online and offline more easily.
SEO maximizes your chances of being listed in top positions for keywords crucial to your business. The better your position, the more people will find your website—preferably on the first page (or top ten) of search results.
Why Page One?
Studies show that 31.7% of users click on the first organic search result (position one), and 75.1% of all clicks go to the top three search results. After that, the number of clicks drops rapidly with each following position.
This behavior shows that users rarely look at page two or lower results, let alone click on any of them. That's why businesses need to be present on the first page of search results for relevant keywords.
In short, it's crucial for freelancers and business owners to:
Relevance is key for a top position in search results. To create relevant content, focus on topics and questions related to a keyword on an individual subpage or URL. Ensure your keyword appears in crucial spots on your page.
For example, if you're in the ice cream business, and one of your keywords is "s'mores ice cream sandwich," focus on everything related to that keyword.
Create a dedicated recipe page for a s'mores ice cream sandwich. Include an easy-to-follow recipe, pictures or videos, and answers to common questions. Use "s'mores ice cream sandwich" as your focus keyword, making sure it appears in your page's URL, title, headlines, and more.
Having a dedicated, keyword-optimized page helps search engines and users understand what your page is about. This improves your chances of being listed in top positions for related search results.
You might be thinking, "I don't care about visibility for keywords that aren't related to my business." You're right. While general Visibility is a good score for overall performance, it's not tailored to your specific keywords.
That's why we offer Project Visibility. This metric is calculated like general Visibility, but it uses keywords from your Rank Tracker instead of 500,000 cross-industry keywords.
In other words, Project Visibility is a custom score for the unique set of keywords relevant to your business.
You can find Project Visibility here: Projects → Rank Tracker → Visibility.
You can also track your competitors' rankings in your Rank Tracker. This gives you Project Visibility for them, too, allowing for a realistic comparison. Even if your competitors have different products or services, Project Visibility focuses only on the keywords you share.
Our software is designed to complement the SEO services provided by a third party, not replace them. It offers valuable tools and insights to enhance your SEO strategy, but it works best when used alongside the expertise and personalized strategies provided by a professional SEO agency.
Together, our software and your SEO agency can help you achieve optimal results for your online presence.
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