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Welcome to the digital age, where emails rule the communication landscape! If you’re a business owner, marketer, or just someone who loves sending a good ol’ email, there’s something new on the horizon you need to know about.
Email remains one of the most important digital communication tools, but the rules that govern whether messages reach the inbox have changed. Modern email systems now expect stronger authentication to protect users from spam, phishing, and domain impersonation.
Recent enforcement across the email ecosystem means senders must take email authentication seriously if they want reliable deliverability.
CHECK IF YOUR DOMAIN IS DMARC READY HERE
Email authentication exists to ensure that messages claiming to come from your domain are genuinely authorised by you. DMARC, short for Domain-based Message Authentication, Reporting, and Conformance, provides a clear policy for how receiving mail systems should handle unauthenticated messages.
Stricter enforcement across the industry is designed to reduce phishing, spoofing, and fraudulent email activity. By requiring proper authentication, email providers can better protect users while improving trust in legitimate senders.
These requirements primarily affect organisations that send high volumes of email, typically more than 5,000 messages per day from a single domain.
Even if your sending volume is lower, implementing proper authentication is still considered best practice and helps ensure consistent inbox placement as standards continue to evolve.
Reliable email delivery depends on three core authentication mechanisms working together:
Strong email authentication relies on accurate DNS configuration and reliable mail infrastructure. Hipposerve provides tools and services designed to support best-practice email delivery.
Stronger authentication requirements are not about making email harder to use. They are about making it safer, more reliable, and more trustworthy for everyone.
If your organisation sends email at scale, ensuring your domain is correctly authenticated is no longer optional. Taking action now helps protect your reputation and ensures your messages continue to reach their intended recipients.
You can check your current configuration using a free DMARC checker and take steps to address any gaps before they affect deliverability.
The articles you’ll find here are part of Hipposerve’s growing archive, and some go back a little way. That means you may occasionally spot references to products we no longer offer, pricing that has since changed, or technologies and advice that reflected best practice at the time of writing but may not fully align with current thinking. We always aim to keep things accurate, but the web moves fast.
For the latest information on our services, features, pricing, and offers, please check the main pages of our website. And just to keep things clear — we’re unable to honour any prices or promotions mentioned in older blog posts. Thanks for reading, and happy browsing!
