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Once you have your hosting space, the next big thing to create a website that is not only easy for someone to use, but is also full of engaging content to keep them there. In this article, we look at 10 tips for an awesome website.
Once your hosting is in place, the next step is creating a website that’s easy to use, engaging to browse, and clear about what you offer.
Below are 10 practical tips to help you build a website that keeps visitors engaged and encourages them to take action.
Nothing sends visitors away faster than getting lost. Plan your website structure before you start building and stick to it.
Use clear, familiar menu labels and logical categories. For example, a page called Contact Us is far more intuitive than something vague like “Get in Touch”.
Make sure your most important pages are easy to find and appear prominently in your navigation. Visitors shouldn’t have to guess where to go next.
If you want people to read your content, it needs to sound human. Few visitors want to wade through pages of legal language or technical jargon.
A friendly, conversational tone is far more engaging than stiff corporate wording. Where it makes sense, add personality or real-world examples.
Personalised blog posts and helpful explanations consistently perform better than generic content.
Your homepage and landing pages are often the first thing a visitor sees. You need to make it immediately clear what you do and why it matters.
If visitors can’t answer these questions within a few seconds, they’ll move on — usually straight to a competitor.
Landing pages (sometimes called squeeze pages or funnels) are designed to guide users towards a specific action, such as an enquiry or purchase.
Instead of sending traffic to your general homepage, create focused pages that highlight a single offer or service.
For example, if you’re advertising a discount or promotion, direct users to a page that explains the offer clearly and includes strong calls to action.
This approach reduces distractions and increases conversion rates.
A great website is only useful if people can find it. Search Engine Optimisation (SEO) helps your content appear in search results.
While SEO is a big topic, tools and plugins can help you get the basics right, including page titles, descriptions, and content structure.
You can manage SEO yourself with a small time investment, or choose to work with a specialist when your budget allows.
Outdated content can damage credibility. This applies not just to prices and services, but to all site content.
Regular updates, such as blog posts or news items, signal both visitors and search engines that your website is active and relevant.
If content is no longer accurate, update it or archive it — don’t let old information become the first thing people see.
Call-to-action buttons help guide visitors towards the next step. Every page should encourage some form of action.
Make these actions easy to find. Avoid burying important links deep inside complex menus.
If someone wants to contact you, it should be effortless. Your contact details should be easy to find throughout your website.
A dedicated Contact Us page with a simple form works well for most businesses.
Many users prefer filling in a form rather than sending a direct email, and features like live chat can further reduce barriers to getting in touch.
Forms are powerful tools for generating enquiries and quotes, but only if they’re easy to complete.
Ask only for essential information and avoid making too many fields mandatory. If a form feels like hard work, users are unlikely to finish it.
Always ensure your forms comply with GDPR and relevant data protection regulations.
Images help break up text and make your website more engaging. Large blocks of text without visuals can be overwhelming.
Where possible, use your own photos to tell your story. Stock images are fine, but authentic visuals build trust.
If you’re selling products or services, make sure images accurately reflect what customers will receive.
The articles you’ll find here are part of Hipposerve’s growing archive, and some go back a little way. That means you may occasionally spot references to products we no longer offer, pricing that has since changed, or technologies and advice that reflected best practice at the time of writing but may not fully align with current thinking. We always aim to keep things accurate, but the web moves fast.
For the latest information on our services, features, pricing, and offers, please check the main pages of our website. And just to keep things clear — we’re unable to honour any prices or promotions mentioned in older blog posts. Thanks for reading, and happy browsing!
